Become Extraordinary Through Your Vision Statement

Vision is one of the least understood concepts of small business strategic planning.  It is a powerful tool for your business, yet is often overlooked.    Following is a summary of “Become Extraordinary Through Your Vision,” a video by Dewitt Jones.  This is one of the best descriptions of the importance of a Vision Statement you will find. “A vision is […]

Top 10 Reasons to Get Better at Goal Setting

If you can change your relationship with goal setting, you can change any area of your business or life for the better. Here are 10 reasons, in no particular order, to be better at  goal setting both personally and professionally: 1) Goals help you establish direction, define actions, and measure progress. Successful people use goals to be successful.  Goals […]

Luck Favors Goal Achievers

There is a small percentage of people who are intentional conscious goal setters.  They establish written measurable goals in every area of their life. It’s no coincidence that these people have the greatest amounts of success, status, power, influence, wealth, happiness, and balance in their lives.  Are you in this small percentage? Is it “luck”? […]

Use Critical Success Factors For Planning

the Focus on areas which are CRITICAL to achieving your organization’s objectives Planning doesn’t need to be complicated.  Therefore, don’t make it so.  Use critical success factors to accomplish more of what you want. To clarify, the following strategy model is comprehensive, yet not complicated. Establish your Vision.  This is what “DONE” looks like for your business. Determine your Values.  […]

Marketing Strategy Equals Strategy

Perhaps the most important part of small business strategy is marketing.  After all, if you don’t have customers, you don’t have a business. Marketing strategy is what gets you in front of prospects.  Then sales strategy takes over.  Because the funnel needs to be full in order to thrive.  Period. Hence, if you want to increase your […]

Some Tips For ‘Testing’ Your Strategic Plan

EFFECTIVE STRATEGIC PLANNING STARTS WITH THESE STEPS The strategic planning process is a critical resource for managing the growth and development of your business. It defines the company’s future direction and provides a focus for everyone’s efforts. At the very least, planning should include goals, objectives, and action steps to achieve goals. Here are the […]